1. Jan Chipchase worked as a “user anthropologist” or “human-behavior researcher” for Nokia before he went to frog design. What those titles entail is a life on the road gathering pictures and testimonials from real people in real places where complex problems are given simple solutions as a result of effective problem solving and ingenious design. What Jan did for Nokia was go to places like Mumbai and gather enough information to advise Nokia on where and to whom they should target their cell phone products but more importantly how those products should be designed to be the most effective. For example flash floods have been a recurring problem in Mumbai so a waterproof cell phone would be invaluable to those who are affected by such hazardous weather conditions. This problem would have otherwise gone unnoticed if it wasn’t for Jan and his research.
2. Connectivity- Cell phones break down geographical borders, keeping family and friends connected across seas and continents. Relationships that would have otherwise been lost have endured and purser veered with the aid of texting and calling
Security- Now if your car breaks down on the highway in the middle of nowhere on your family vacation it isn’t the starting of a horror movie, it’s just a minor inconvenience because you have to call and then wait for the tow truck. Cell phones have and will continue to save lives.
Applications- Lost? Curious? Bored? Hop on your iPhone or smart phone and go on your GPS, google, or play one of the mini game applications you have. Western culture has grown accustomed to always being entertained and in front of a screen. Cell phones serve this purpose well.
Efficiency- Cell phones have not only increased connectivity but by way of that, production. Schedules can be created for shorter spans of time to ensure the most proficient fabrication and the least amount of waste. Cell phones have given way to ‘just in time’ production.
What Jan did for Nokia was go to places like Mumbai and gather enough information to advise Nokia on where and to whom they should target their cell phone products but more importantly how those products should be designed to be the most effective. For example flash floods have been a recurring problem in Mumbai so a waterproof cell phone would be invaluable to those who are affected by such hazardous weather conditions. This problem would have otherwise gone unnoticed if it wasn’t for Jan and his research.
2. Connectivity- Cell phones break down geographical borders, keeping family and friends connected across seas and continents. Relationships that would have otherwise been lost have endured and purser veered with the aid of texting and calling
Security- Now if your car breaks down on the highway in the middle of nowhere on your family vacation it isn’t the starting of a horror movie, it’s just a minor inconvenience because you have to call and then wait for the tow truck. Cell phones have and will continue to save lives.
Applications- Lost? Curious? Bored? Hop on your iPhone or smart phone and go on your GPS, google, or play one of the mini game applications you have. Western culture has grown accustomed to always being entertained and in front of a screen. Cell phones serve this purpose well.
Efficiency- Cell phones have not only increased connectivity but by way of that, production. Schedules can be created for shorter spans of time to ensure the most proficient fabrication and the least amount of waste. Cell phones have given way to ‘just in time’ production.